Afori: The AI Platform Built for Insurance Brokers

Afori, a new AI platform specifically designed for insurance brokers, officially launches with the mission of freeing brokers from time-consuming back-office tasks.
Its first product is an intelligent inbox sidebar that automatically recognizes, structures, and initiates common workflows - directly within Outlook, without system changes or complicated training.

Brokers who deal with dozens of daily emails about claims, amendments, customer inquiries, or policy updates know the problem well: administrative work consumes much of the day, leaving little time for what matters most: advising clients.
Afori aims to change that, providing noticeable relief in brokers’ everyday work.

"We want to enable brokers to focus on their core business, the people," explains founder Fabian Wesemann. "Afori is not just another software that creates new complexity, but an intelligent assistant that understands existing processes and supports routine work. Afori is, so to speak, the AI layer for all your existing applications.”

The Problem: Information Overload Instead of Efficiency

A broker’s day is increasingly dominated by growing data and diverse communication channels:

• Emails with applications, policies, and amendments

• PDFs and documents that must be reviewed and archived

• Phone calls, voice notes, or WhatsApp messages

• Insurer correspondence via BiPro or postal mail

Much of this information is spread across various systems. The result? Manual sorting, duplicate entries, and constant system switching.

Meanwhile, insurer processes often drag on for weeks or months. During this time, it’s easy to lose track: Where does the process currently stand? Is it completed? Who needs a reminder?

The Consequences:

• Lost time from searching, copying, and archiving

• Unclear processes and liability risks

• Decreased productivity and team frustration

Many brokers spend more than half their day on administrative tasks instead of advising clients, selling policies, or nurturing customer relationships.

The Solution: Surf the Wave with the Afori Sidebar

Afori directly tackles these challenges with a sidebar that seamlessly integrates into your existing workflows: no system changes, new interfaces, or complex training required.

The Afori Sidebar works directly within Outlook (and soon other channels) and understands all insurance-specific processes.

How Afori Works

Seamless Data Integration: All Channels, One System

With Afori, it no longer matters where customers or insurers communicate. Afori connects all relevant communication and data sources in real time, ensuring a seamless data flow across all systems.

The platform integrates directly into Outlook, broker management systems, and document workflows. All incoming information - whether email, file, or chat - is automatically recognized, processed, and placed into the appropriate context.

Result: All processes, messages, and documents appear in a clear, consistent structure, regardless of their source.

Intelligent Classification: From Message to Task

Afori instantly understands and correctly sorts every incoming piece of information.
The AI analyzes emails, documents, and messages in real time, identifies content, and automatically links it to the relevant customer and process.

Afori also checks whether all required documents are complete, flags missing items, and creates intelligent follow-up tasks. It reminds users of deadlines and dynamically updates to-dos as new information arrives.

Result: Unstructured messages become organized workflows - clear, complete, and always trackable.

Smart Automation: Everyday Support

Afori’s AI agents act as digital team members that take over time-consuming routine tasks. They help your team work faster, more personally, and more efficiently.

Whether drafting emails, analyzing coverage, managing reminders, or reviewing documents - the AI agents think ahead, prepare information, and suggest the next logical steps.
Employees can react instantly without digging through endless email threads or manually initiating processes.

Result: Afori’s AI agents create structure and breathing room in daily work. Your team can focus on what truly matters: personal advice, quick responses, and excellent customer service.

More Focus on What Matters

With Afori, routine tasks fade into the background, giving your employees time for what really counts: customer consulting, business growth, and relationship management.

Handle a significantly higher revenue volume with the same team while improving the quality of customer support.

Less routine. More advising. More success.

Afori: AI that understands brokers.

The Founders

Fabian Wesemann

Fabian has been active in the insurance industry for over 10 years and was previously co-founder of wefox, where he learned a lot about the entire insurance value chain. He knows the daily challenges faced by brokers firsthand. With Afori, Fabian strategically applies his experience to relieve exactly where it matters most in everyday work with the help of AI. His focus is on clarity, pragmatism, and technology that creates real value.

Sergi Banos

Sergi was the first employee and part of the founding team at wefox, where he influenced the development of technology from the very beginning. Over the course of more than ten years, he has gained experience in building tech teams from the ground up and developing scalable products. At Afori, Sergi uses his technical expertise and passion for AI strategically to simplify processes and create genuine relief in the everyday life of brokers. His focus is on clarity, innovation, and functional technology.