We build AI that speaks the language of insurance and gives brokers more time for their clients.

Why we do what we do

Over the years, we’ve experienced firsthand the everyday challenges insurance brokers face. Increasing administrative demands and growing regulation take up valuable time—time that should really go into risk analysis and personal client advice.

To ensure brokers can continue fulfilling their important social role—helping people protect themselves in an increasingly complex world—we want to actively support them by reducing their back-office workload.

We founded Afori because we believe artificial intelligence can make a real difference here. Modern, agentic AI systems understand language, processes, and relationships so well that they can prepare daily tasks or take over simple ones entirely.

What excites us most is what this makes possible: more time for clients, better advice, and renewed focus on what truly matters. Together with brokers, we’re shaping a future where technology supports, not replaces, their expertise.

We envision a future where AI-assisted brokers can serve more clients, provide more personalized advice, and ultimately achieve greater customer satisfaction and sustainable growth.

Our Founders

Two founders with over ten years of experience in the insurance industry and a clear vision: to make the everyday work of brokers easier through AI.

CEO & Co-Founder

Fabian Wesemann

Fabian has been active in the insurance industry for over ten years and was previously a co-founder of wefox, where he gained deep insights into the entire insurance value chain. He knows the everyday challenges brokers face firsthand. With Afori, Fabian applies his experience to relieve brokers where it matters most — in their daily work. His focus is on clarity, pragmatism, and technology that creates real value.

CTO & Co-Founder

Sergi Baños

Sergi was the first team member at wefox and played a key role in building its technology from the ground up. Over more than ten years, he has gained extensive experience in assembling leading tech teams and developing scalable products. At Afori, Sergi combines his technical expertise and passion for AI to simplify processes and create real relief for brokers in their day-to-day work. His focus is on clarity, innovation, and technology that simply works.