In Versicherungsbote, Afori founder Fabian Wesemann explains why Google, Amazon, Meta and AI tools like ChatGPT, Claude or Gemini won't become insurers themselves: the industry's regulatory requirements are too high. Their real impact lies elsewhere. Clients come into conversations better informed and with more specific questions. Wesemann's thesis: brokers need their own specialised, regulation-compliant AI, and people won't be replaced in advice but will become more important.