Tripling the conversion rate, more time for client advice
How Marc Mauracher and HMR Versicherungsmakler GmbH use Afori to take the grind out of policy analysis.
About HMR
HMR Versicherungsmakler GmbH is a family business based in Cologne, now in its third generation and advising more than 4,000 clients.
Growing without compromising on advice
Marc Mauracher leads HMR Versicherungsmakler GmbH in its third generation and serves more than 4,000 clients. His ambition is to keep growing without compromising on the quality of advice.
The bottleneck is working with policy wordings. Finding the right policy wording, working through the relevant clauses, comparing them with the client's existing policy, and repeating the same step for every additional product: this is one of the most demanding and time-consuming tasks in a brokerage. On top of that, information about the client is scattered across the inbox, the broker management system, BiPRO data and the advice history. In the end, that time is missing from the client conversation.
Afori does the groundwork
This is exactly the preparatory work Afori takes care of. The platform has around 20,000 policy wordings natively integrated and compares them afresh for each client case against the broker's own data. It detects coverage gaps in the existing policy and creates a sound recommendation, including a comparison table and a ready-to-use email draft, directly in the inbox.
Unlike a pure policy comparison, which looks at policy wordings in isolation, every recommendation takes the client's specific situation into account.
20,000 policy wordings
Natively integrated and re-evaluated for every client case.
The client's situation in focus
Data from day-to-day broking feeds into the recommendation.
Sound recommendation
Coverage gaps, a comparison table and a recommendation are all created in a single process.
Email draft in the inbox
The next message to the client is already prepared.
Results in practice
3x higher conversion rate
For Marc Mauracher, this feeds directly into his advice. His recommendations address his clients' situations more precisely, and the time he saves reading policy wordings goes back into face-to-face conversations. In his first few weeks using Quote Comparison, his conversion rate tripled. He is using the time saved to grow his business further.
Marc Mauracher, Managing Director
HMR Versicherungsmakler GmbH
