Afori, a new AI platform specifically for insurance brokers

Afori, a new AI platform specifically for insurance brokers, is officially launching with the aim of relieving brokers of time-consuming back-office tasks. As its first product, Afori offers an intelligent sidebar for the inbox, which automatically recognises and structures typical cases and triggers follow-up processes, directly in Outlook without a change of system or tedious training.

As a broker, anyone who juggles dozens of emails about claims, endorsements, client enquiries or settlement statuses every day knows the problem: processing eats up a large part of the day, and there is hardly any time left for the actual business, namely advisory services. Afori wants to change that and provide noticeable relief in everyday work.

"We want to enable brokers to focus on their core business again, on people," explains founder Fabian Wesemann. "Afori is not another piece of software that creates new complexity, but an intelligent assistant that understands existing processes and supports routine work. Afori is, so to speak, the AI layer for all your existing applications."

The problem: a wave of information instead of efficiency

The everyday life of a broker is characterised by an ever-increasing variety of data and communication:

• Emails with applications, policies and endorsements

• PDFs and documents that need to be checked and filed

• Phone calls, voice memos or WhatsApp messages

• Insurer documents via BiPro or post

Often, all of this information is scattered across different systems. This means: manual sorting, duplicate entries and constant system changes.

In addition, there are lengthy insurer processes that often drag on for weeks or even months. During this time, it is easy to lose track and structure: Where does the case currently stand? Has it already been resolved? And who do I actually need to remind again?

The consequence:

• Loss of time due to searching, copying and filing

• Unclear procedures and liability risks

• Declining productivity and frustration in the team

Many brokers spend more than half of their day on administrative tasks instead of advising, selling or nurturing client relationships.

The solution: surf the wave with the Afori sidebar

This is exactly where Afori comes in: with a sidebar that integrates seamlessly into the existing working environment. No system change, no new interfaces, no complicated training.

The Afori sidebar works directly in Outlook (and in the future also in other channels) and understands all insurance-specific processes.

How does Afori work?

Seamless data import: all channels, one system

With Afori, it won't matter in the future where clients and insurers write or call, because in future Afori will link all relevant communication and data sources in real time. Afori ensures a seamless flow of data across all systems. The platform integrates directly into Outlook, CRM systems (MVP) and document workflows. All incoming information, whether via email, file or chat, is automatically recognised, processed and categorised into the appropriate context.

Result: All processes, messages and documents are available in a clear, consistent structure - no matter where they come from.

Intelligent classification: from message to task

With Afori, every piece of incoming information is immediately understood and properly sorted. The AI analyses emails, documents and messages in real time, recognises content and automatically assigns it to the appropriate client and case. Furthermore, Afori automatically checks whether all necessary documents are complete and detects if something is missing. On this basis, Afori creates intelligent follow-up tasks, reminds you of deadlines and dynamically adapts existing to-dos as soon as new information arrives.

Result: Unstructured messages automatically become ordered workflows: clear, complete and traceable at all times.

Efficient automation: support in everyday work

The Afori AI helpers are digital team members that provide targeted support to brokers and back-office staff in their daily routines. They relieve your team of time-consuming routine tasks and help them work faster, more personally and more efficiently. Whether it is creating individual email drafts, analysing insurance coverage, managing reminders or checking incoming documents: the AI helpers think ahead, prepare information and automatically suggest the next logical steps. This allows employees to react immediately without having to fight their way through endlessly long email threads or trigger processes manually.

Result: The Afori AI helpers actively support your team with routine tasks, create structure and free up space in everyday work, enabling them to focus on the essentials: personal advice, quick responses and excellent client service.

More focus on the essentials

With Afori, annoying routine tasks disappear into the background and your employees gain time for what really matters: client advice, growth and relationship management.

This allows you to handle a significantly higher volume of turnover with the same number of service employees while simultaneously increasing the quality of your client service.

Less routine. More advice. More success.

Afori: AI that understands brokers.

The founders of Afori

Fabian Wesemann

Fabian has been active in the insurance industry for over 10 years and was previously co-founder of wefox, where he learned a lot about the complete insurance value chain. He knows the daily challenges of brokers first-hand. With Afori, Fabian uses his experience in a targeted manner to provide relief with the help of AI exactly where it matters most in daily business. His focus is on clarity, pragmatism and technology that creates real value.

Sergi Banos

As the first employee, Sergi was part of the founding team at wefox and shaped the development of the technology from the very beginning. Over ten years, he has gained experience in building tech teams from scratch and developing scalable products. At Afori, Sergi uses his technical expertise and passion for AI in a targeted way to simplify processes and create real relief in the daily life of brokers. His focus is on clarity, innovation and technology that works.