About us
Everyone should have the cover that fits their life. AI helps brokers spot changes early and offer the right cover at the right moment. For advice that keeps pace with life.
The idea behind Afori
Over the years, we’ve experienced first-hand the everyday challenges insurance brokers face. Increasing administrative demands and growing regulation take up valuable time. Time that should really go into risk analysis and personal client advice.
Brokers play an important role in society, helping people protect themselves in an increasingly complex world. We want to make sure they can keep doing that, and to actively support them by reducing their back-office workload.
We founded Afori because we believe artificial intelligence can make a real difference here. Modern, agentic AI systems understand language, processes and relationships so well that they can prepare daily tasks or take over simple ones entirely.
What excites us most is what this makes possible: more time for clients, better advice and renewed focus on what truly matters. Together with brokers, we’re shaping a future where technology supports their expertise rather than replacing it.
We see a future in which AI-powered brokers look after more clients, give more individual advice and achieve higher client satisfaction and sustainable growth.
The vision
We build AI that speaks the language of the insurance industry and gives brokers more time for their clients.
Meet the founders
CEO & Co-Founder
Fabian Wesemann
Fabian has worked in the insurance industry for more than ten years and was previously a co-founder of wefox, where he gained deep insight into the entire insurance value chain. He knows the everyday challenges brokers face first-hand. With Afori, Fabian applies his experience to relieve brokers where it matters most: in their daily work. His focus is on clarity, pragmatism and technology that creates real value.
CTO & Co-Founder
Sergi Baños
Sergi was the first team member at wefox and played a key role in building its technology from the ground up. Over more than ten years, he has gained extensive experience in assembling leading tech teams and developing scalable products. At Afori, Sergi combines his technical expertise and passion for AI to simplify processes and create real relief for brokers in their day-to-day work. His focus is on clarity, innovation and technology that simply works.
We have the privilege of working with world-class investors who share our vision and help us shape the future of the broking industry.
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